A well-named business

We’ve talked before about how companies should always be named after the person who owns them and the thing they do. We’ve also talked about companies with terrible names who break this simple rule.

A leaflet dropped through my letterbox this week – a grubby, crumpled leaflet, certainly, but one I immediately trust because it comes from a company with an excellent and clear name. Ladies and gentlemen, I give you: Ron’s Collectables.

Ron has it all: a professional leaflet that addresses you as “Sir of Madam”; a big list of tat that is seemingly in high demand at the moment; and a suggestion that if you’re not entirely satisfied that this is a legitimate operation then you should hand the leaflet in to The Local Police.

I was, naturally, extremely keen to do business with Ron, and have sold him my house for £150 cash.

Personalised shopping recommendation

The internet is too clever. If you go over here to a website or something, and do a bit of searching around, you’ll suddenly find that other shopping sites and social media are offering you adverts for the thing you searched for. How do they know? How are they so effectively tracking me around the place? It’s crazy.

Sometimes the suggestions that come scrolling past your face are so uncannily pinpoint accurate that it’s scary. Other times you feel like maybe the algorithm didn’t have enough to go on and it’s making a wild stab in the dark.

Recently on Instagram (follow me if you like, I never post anything) I’ve been seeing the same advert coming up again and again, posted there by some robot working for Amazon who clearly doesn’t have a very firm grasp on what I want to buy. Its headline suggestion is this all-plastic portable bath with a lid. You can apparently poke your head out to look at something on a laptop, presumably while out and about. Perhaps it’s for people who have sudden irresistible urges to take an immediate bath while, I don’t know, in the car park at Sainsbury’s or half way up a hill in the Peak District.

If you then scroll right, the rest of the suggestions are a real mixed bag. There’s a green leather Chesterfield-style chair and a frog-shaped plantpot. However, there’s also a bed covered in Lego studs that you can build Lego models on, and it even has a display area for minifigures in the headboard. Now that’s something I really do want.

AI Knows you well…

Our robot overlords are coming, its only a matter of time, but they will come. For now though AI is still either used to sort through spreadsheets faster than a human, help robot dogs open a door or for titting about making pictures from text commands.

With that last option in mind, I headed over to a text-to-image AI tool and typed in our usernames, and I think you can see that the AI mind has synthesised us perfectly.

A request for images of “Chris5156” gives us the all familiar images of Chris going about his business as some sort of train, or as we often see him, adorning the cover of some sort of sports magazine.

Searching for dear old “Ian ‘Mac Mac Mac Mac’ McIver” brings us similarly familiar results. We all know Ian is a keen lover of football, ominous framed symbols and his ginger hair is the envy of many.

“Kevil” meanwhile returns results of bizarre bird creatures and bald businessmen… spot on!

Just to round-out the set, I checked in on what the computer brains had to show in its databanks for “Pouring Beans“. I wasn’t disappointed. It nailed the pouring rooms at the back of the beans perfectly, right down to the floating sieve and the denim uniforms…

The worst three

Last weekend, me and the boy decided to live it up and catch the showing of classic cyberpunk anime ‘Akira’ at the local cinema. The cinema was so hot that I struggled to stay awake during the second half of the film; it didn’t help that the one we were in was on the top floor and, as all good little scientists know, hot air rises. I did stay awake but you would think that the combination of psychic children, exploding people and the end of the world would be enough to keep my brain and eyes functioning.

Before the film started, we discussed what would be the three best films we would like to see at the cinema. The conversation then inevitably came to what three worst films we would want. Having been witness to some of the abject atrocities of cinema from the last forty years, I believe I may have an insight into this that most people wouldn’t. I therefore present to you my choices for the three worst films I want to see on the big screen

Paycheck

John Woo was an excellent director from Hong Kong when he started his career. He ended it tucked away in Hollywood directing bollocks like this. ‘Paycheck’ is a personal favourite of mine because it wastes a story by Philip K. Dick, the acting talents of Ben Afleck and Paul Giamatti and features hilarious one-liners that aren’t meant to be funny including ‘I was eating pie!’. I used to own five copies of this however after moving around a few years ago I had to cut down to only two. If you can see this I strongly recommend it if only for Uma Thurman being horribly miscast as the love interest and displaying barely enough chemistry to boil a kettle.

The Jerk Too

As a child I was introduced to Steve Martin films through my siblings. I owned a copy of ‘The Jerk’ on VHS and watched it repeatedly. It’s not his best but it was his first and puts most modern comedy films to shame with the amount of ideas and general lunacy. What I wasn’t aware of was a made for TV sequel done some years later which only involved one of the cast from the original film (his mum). Steve Martin played the title character, Navin Johnson, as a sweet and misunderstood good-natured person. Mark Blankfield, however, plays him as someone with learning difficulties. It was quite unbearable to watch at times. If you need an example of this (it’s not on Youtube, I checked), try and find the poker game in the shack and the scene where someone mentions lemon merangue pie; you’ve never heard someone ejaculate a noise mixed in with an as worrying as Mr Blankfield does in your life. Throw in some bad guys who make The Little Rascals look like the cast of a Guy Ritchie film, a bizarre musical number in the middle for no apparent reason other than a homeless woman to serenade Navin and an opening credits scene that shows you the entire movie before you’ve seen it and you’ve got a perfect recipe for nonsense.

Bula Quo

You all knew this was coming. The cinema could be decorated in hula flowers and coconut drink cups and… hang on, let’s not get ahead of ourselves.

Primarily funded by the Fiji tourist board as a way of enticing tourists to visit Fifi, ‘Bula Quo’ is a film that’s not a film because it’s a terrible rock band who can’t act running around Fiji being chased by the least threatening gangster villain since I put a fake cigar in my mouth and did an impression of Al Capone. The music is awful, the humour is awful, the acting is questionable and the whole thing stinks, no, reeks of desperation. Fiji should know better. I wouldn’t be surprised if tourism went down after this “film” was released. The only legitimate way to enjoy it is to be absolutely hammered or… no that seems to be the only way to enjoy it.

There were a lot of runners up: The Quest was a strong contender, Reuben in particular chose “Die Hard on Ice” (see ‘Sudden Death’ starring Jean Claude Van Damme), the Doom film, a parade of Adam Sandler films and anything starring Kevin James. Given how Chris has only ever seen one film I expect it will be a difficult question to answer but what would YOUR three films be?

Fear the return

Fear. That burning at the pit of your stomach. That tingle on the back of your neck. The shivers that overwhelm your entire body and reduces you to a pitiful mess of a human being.

Everyone fears something and I am no exception. If you’ve ever seen the film ‘Biodome’ then you will know what I mean. Monstrosities like that should not exist in this world so if you ever see it anywhere, be in VHS, DVD or, heaven forbid, Blu-Ray, destroy it before it can infect another person.

Recently a friend of mine found a new fear in an unaccepted place. It looked cheery enough but underneath that happy façade was the high pitched voice and relentless energy of a toddler sucking Coca Cola through a red liquorice straw covered in sherbet.

Don’t look at it. Don’t touch it. Don’t go near it. Don’t even think about the fact that it is somewhere in this world. Just be thankful it’s not where you are. Close your curtains and lock your doors. Turn out the lights and hide in the darkness.

You never know when he might be coming.

Mistakes in marketing

Let’s say you own a company. Let’s say you’re involved in JCBs and tipper trucks, shifting muck around. Let’s say you get yourself a nice white van for moving kit about and you get your company’s name written on the back, and maybe a nice photo of some JCBs and tipper trucks in action so everyone can tell what line of work you’re in.

For now we will overlook the fact that you name your company something daft like ”Kellands” when, if sense prevailed, you would clearly have called it something like ”John’s Diggers”.

You have space on the van for a slogan. Something positive and dynamic that tells everyone what your company is about and how great you are.

What slogan will you choose? Think carefully.

Cafetiere

I was given some free coffee so I bought a cafetiere to brew it up and enjoy the fresh taste of morning brown. The coffee was strong and rich so my taste buds, what little I had left, were in a joyful mood. Reuben tried some and instantly dismissed it. Now whenever he sees the cafetiere in the cupboard he refers to it as “middle class bullshit.”

There is a time for instant coffee and there’s a time to whip out the cafetiere. There’s also a time when you need to take a 600 million pound bag of tea and brew up some dirty black tea for you to enjoy, possibly whilst rocking back and forth in the corner of the room, but thankfully I haven’t quite reached that point yet.

Whilst musing on the wonders of life I came up with this playful little ditty. You can sing it or you can recite it like a spoken word poem:

Cafetiere, cafetiere,
Long of taste and long of flair.
Cafetiere, your juice is fair,
Pour some for your closest frere.
Pour some for Jim, Danny or Claire.

Hint of peach or hint of pear,
Think there’s nothing going on in there?
Au contraire, my cafetiere,
The savoir faire of cafetiere,
The savoir vivre of cafetiere.

Yeah you’re right, I made it up on the spot and that’s what makes life so great. Next time you’re brewing some coffee perhaps you’ll come up with your own song.

The smart man cometh

Welcome to a story that starts off well, gets a bit bad and then goes all grand mal on your ass before you realise what’s happening.

I’m a nerd. I’m sorry to hit you with that reality but I’m not the cool guy you thought I was. I know that I dazzle you all with my endless tales of motorcycles, bar fights, chicks and umm cool stuff however in reality it is the complete opposite. My nerdity stretches to almost all levels of nerdom (although I’ve yet to play a proper game of D & D and I’m not ready to quite drop my trousers and start collecting Magic: The Gathering cards) although recently, and for the last few years, it has settled in v. game town.

I collect for a huge range of systems. The Sony PSP, the slightly older, less attractive handheld cousin of the PS Vita, has a large library and currently most of the games are dirt cheap. We’re talking cup of coffee and a toffee crisp prices here, people. We’re talking a day ticket on the bus with all the trimmings (you know, some have TVs that don’t work and some have a USB port so you can charge your phone because it’s an electric bus and it’s the FUTURE). There will always be rarer titles as there is for every console and it is here we find me with an idea.

The PSP isn’t region locked meaning you can buy a game from the other side of the world and it will run on your machine. There’s a game I’ve had my eye on that only ever keeps going up in price in the UK so, in a flash of brilliance, I check a used video game website in the US that I’ve used previously. Lo and behold there it is, in stock and about twenty quid cheaper overall. I know there’ll be postage and import tax to pay yet it’s too enticing to ignore. Surely this is a good idea and nothing can go wrong. This is the loophole that will see me through to the good side of the fence. I go to the basket only to be told that the website doesn’t post to the UK anymore.

Sniff sniff, can you smell that? If you can, it’s probably Brexit.

Foiled and a little crestfallen I mull over this for a day or two. Then it hits me, a second brainwave. Twice in one lifetime? When you’re hot, you’re hot! There’s a website where you can order anything from the US and have it sent to a shipping depot in the US, they’ll then reroute it to your address in the UK and sort out the tax and everything else at the same time. This is too good to be true, right? Right?

My fingers are already going, it’s ordered and paid for. I get the notification that my parcel is on its way to the depot. I am the Thriftmaster. Thrifting is my middle name. Bow before me, peasants, for I am both the king of the Co-op and king of the thrift.

I go to create the shipping request. Duties and tax are reasonable, of course there’s VAT and… the shipping method. The cheapest option available is a little over thirty dollars. Taking into account the aforementioned other charges, this will now put the total cost of getting the fucker to my address in the UK ten dollars more than I actually paid for the game.

I wanted to believe that this was a good idea. This will be the last time I try to be clever. For now, I will be sitting in the corner wearing the dunce hat and counting up to ten only missing the seven out every single time I try. I await your lambasting.