You know what’s mad? The world of jeans, specifically women’s jeans. Sure, you could easily say the world of cheese (“let’s roll huge wheels of it down a steep hill and let people chase after them,”) or the world of imaginary policemen made of earwax are equally bizarre, and you’d be completely right. The difference though is that I can take law enforcers made of cerumen (it’s a medical term, I looked it up), what I can’t take is wandering into a supermarket and seeing rum and pineapple mixed in with my cheddar. MY cheddar. No. Stop that. None of that.
The world of jeans was so straightforward for me until a recent trip to Marks and Spencer looking for Christmas things brought forward this oddity:
“Mom ankle grazer; what the deuce is that?”
It was then casually explained to me by Vikki that women’s jeans all have these wild and crazy names. How sheltered I must have been to have not realised this sooner. Not that I go wandering around the women’s section in clothes shops (despite what the British press continue to write about me, all of them made up and, no comment, you can get one from my solicitor). I then immediately looked up more details on the M & S website.
Blimey. Was this always the case? Are men’s jeans the same? Not in the slightest. What we have is very basic: loose fit, straight fit, straight let, slim fit, blue, black, grey, tapered. Nothing remotely interesting. It’s nice that everything is so much more playful in the world of women’s jeans. Perhaps it wasn’t always the case and fifty years ago slightly muddled women formed queues around the building for dull, lifeless articles of clothing with names like ‘big’, ‘small’, ‘stocky’ and ‘no’. That said, I wouldn’t fancy wandering into a shop and asking if they have anything in Magic Shaping High Waisted Flare or a Harper Supersoft Cigarette Jeans. Throw in a few more vowels and you may as well be reading Harry Potter spells.
This means that men’s jeans need a radical overhaul and given my vast, rich experience dealing with many different lines of work, I believe I am the right person for the job. This is what I’ve been working on:
- Stretch fit changed to Elephant Limo Garrison
- Slim fit changed to Furious Corner Pop-up Shop
- Straight fit changed to Nothing Flouncy Sunshine
- Straight leg changed to Recess Chimney Warrant
- Loose fit changed to Barnacle Profit Tax
- Tapered changed to Wounded Poison Ranch Dressing
All it took was a little time and a little thought and now everything is so much better. You’ll thank me next time you’re walking around Asda and notice that they have a pair of Furious Corner Pop-up Shop in your size. Yes, you will.