Good Morning ladies and gentlemen
It has been several months since the last official meeting of the British Mash Council. Since then we have acquired a plethora of new members. The profile of mash has grown considerably over the last six months and it only remains to say that this is all due to our hard work, commitment and fervour to the source material. Before, however, we crack open the champagne there is one final matter that we need to go through before the end of the year and that’s our new annual mash push over the next two months.
Granted we probably should have addressed these matters earlier given that November is but six days away however matters outside of our control (such as Gary’s vasectomy and Maureen’s slip on the cobblestones by the church) saw to that. There was simply no time to fit it in before now.
I therefore suggest a stealth drop of even more mash-based merriment through the usual advertising venues and an assault on social media. We already have a name, there’s no need to start handing out the pads of paper, Doris, so put them back in the lockbox. It was sitting right there in front of us the entire time and it has been plucked. ‘Christmash’ (not ‘Christ-mash’ which is what Tony thought it was when he first saw the sign, there’s a subtle art to it, Tony, I do hope you’ve cottoned on to that now) will be everywhere in the next few weeks. The signs have been printed and are currently sitting between the decorations and the unsold toys from last year’s ‘Mashtopia’ festival. I still am shocked that our selection of mash celebrities inclusing Paddy Mashdown, Richard Mashcroft, Mashley Cole, Mike Mashley and Jayne Middlemash did sell better given their likeness and overall quality. It just goes to show that you can know your audience and still not know your audience..
Do you know what I want to see? I want to see it all. I want to live in a world where instead of a white Christmas we have a slightly yellow, buttery hot ‘Christmash’ with kids playing and building Mashmen in the garden while mum and dad finish off the dinner. I want to live in a world where every tree is decorated in a blizzard of instant mash granules, topped off with a mash angel reaching out to the mashes of the world. I want to hear ‘Come All Ye Mashful’, ‘Oh Little Town of Mashlehem’ and ‘Mash to the World’ playing across the tops of houses, coming from behind the doors of churches and bellowing out of every carol singer in the Western hemisphere.
If we hit the ground running then we have nothing to worry about. I trust all of you to continue spreading the good name of mash and by this time in December it will the the best year for the British Mash Council since 2009!