Let’s say you own a company. Let’s say you’re involved in JCBs and tipper trucks, shifting muck around. Let’s say you get yourself a nice white van for moving kit about and you get your company’s name written on the back, and maybe a nice photo of some JCBs and tipper trucks in action so everyone can tell what line of work you’re in.
For now we will overlook the fact that you name your company something daft like ”Kellands” when, if sense prevailed, you would clearly have called it something like ”John’s Diggers”.
You have space on the van for a slogan. Something positive and dynamic that tells everyone what your company is about and how great you are.
What slogan will you choose? Think carefully.
11 comments on “Mistakes in marketing”
In terms of cop out levels here, we’re talking about a firm 95 out of 100. That’s also a terrible font to use.
It’s definitely a cop out and it’s definitely a terrible font, but that’s OK. It is what it is.
You’d also have to get very close to read what it says.
It also looks like the two machines are having sex with each other. Good for them.
Ramping diggers. That’s the slogan they needed. “Kellands: Ramping Diggers since 1979”.
That’s an eye-catcher if ever I saw one. Perhaps you should approach these people with your marketing ideas to see if you get can some work on the side.
My marketing idea would be to put a decent slogan on the back as well as the side.
“Chris: Ramping Decent Slogans since 1984”
Your van advertising your marketing slogans would be the best marketing van slogan van I’ve ever seen. It would also be the first one I’ve ever seen and boy would it be a sight to see with my van-seeing eyes.
I’m going to call my company “Chris’s Slogans”, because that is the only company name that would be correct.
What about something a bit more European? ‘Slogans de Chris’ maybe? You can tell I’m a man of the world. Look at my knowledge.
When I expand into Europe, like a big business balloon, that’s what the French division will be called. Worldwide domination will follow.
I’m going to draw you as a ‘big business balloon’ and that drawing will emerge at some point in August. FACT!